In an age of saturated markets and rapid cultural shifts, standing still means falling behind. We help organizations facing intense pressure to evolve—sharpening strategy, launching meaningful products, and building brands that thrive amid fierce competition while staying relevant to their audience.

For industries where every second counts and attention is hard-won, brand strategy must balance bold creativity with real results. Strong branding isn’t just about looking good—it’s about performance: moving fast, adapting to change, and driving growth. Whether you’re rallying a loyal fanbase or winning over demanding customers, we ensure your brand delivers on both style and substance.

A Design Desk is a New York-based consultancy led by Jeff Anzulewicz, a 20+ year veteran in business-aligned brand strategy. We operate at the intersection of branding, marketing, and experience design—bringing insight from partnering directly with C-suite leaders on high-profile product launches, market repositioning initiatives, and long-term brand evolutions. Our approach blends creative ingenuity with business acumen, so every bold idea is grounded in real-world impact and measurable performance.

While our cross-industry experience spans sectors from finance and tech to consumer goods, we have a growing focus on high-performance arenas like motorsports, where cutting-edge innovation meets storied legacy. This breadth of perspective ensures we deliver fresh thinking for every engagement, without ever losing sight of what makes your brand unique.

As a solo-led studio, we take on only a select number of clients each year—ensuring each partnership gets senior-level focus, agility, and undivided attention. When a project needs extra horsepower, we collaborate with a trusted network of specialist partners, scaling up on demand without the bureaucracy. The result? Launches that drive trends, messaging that moves people, and positioning that sticks long after the finish line.

Business-minded. Creatively fueled. Built to perform.